False hope isn’t the cruellest killer.

Emet Gordon knows the pain of loss only too well. It has embittered and destabilised his entire adult life.

Now working as a notoriously harsh critic, his boss sends him to review a self-help seminar led by a famous motivational life coach, secretly hoping it will do him some good.

Surrounded by infectious smiles and positivity, Emet starts to feel his cynicism melt away until he finds that just below the happy, shiny surface of the event lies the bleakest of the bleak - promises of a cancer cure through nothing more than a hypnotic talking therapy.

Incensed, he makes it his mission to burn these false claims and charlatanism to the ground before countless people are hurt, but nothing can prepare him for the sort of fire he’s playing with.